A well-optimized Google Business Profile SEO Profile (GBP) is an important component of local SEO. It helps searchers find you, connect with you, and take action—and it can even boost your rank in local packs.

A GBP’s cover photo is one of its most prominent elements, so it’s worth investing in a high-quality photo. Ideally, it should showcase your business and make a clear call-to-action. For example, a restaurant might feature its menu, while an ecommerce store might highlight the product that best represents it.

It’s also important to include all relevant information in your GBP. This includes your business hours, which can be adjusted for holidays or special events. Google uses these hours as a ranking signal, so keeping them up-to-date is a big part of maintaining your GBP’s visibility and performance.

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Another important piece of information is your business category. Many experts consider this to be a top local pack ranking factor, so it’s essential that you select the right category for your business. Additionally, some categories have category-specific features that help searchers know if you’re the right fit for their needs. For instance, service-based businesses can add a link to book appointments, while hair salons can conm that they can handle certainfir types of hair.

GBP listings can also feature event posts that let consumers know about upcoming events at your business. These appear in a carousel at the bottom of your listing and can help drive consumer engagement and enhance your GBP’s performance.